We do not own or operate any individual hotels operating under the Brand. Independent businesses operate all of the individual hotels that operate under our Brand under franchise agreements. This policy also explains when and how we treat Personal Data provided to us by individual hotels and franchisees.

We have adopted this Customer Privacy Policy to guide how we utilize Personal Data about Customers, and how we maintain compliance with global privacy laws applicable to Personal Data that we collect from our franchisees and/or directly from our Customers, including laws passed pursuant to the EU Data Protection Directive (95/46/EC), the Privacy Act 1988 (Australia) and national privacy principles and similar laws within the Asia-Pacific and the Middle East regions with which we are bound to comply. "Personal Data" is any non-publicly available information or data about you that in itself, or as part of a unique combination of information, specifically recognizes or authenticates you by unique identifiers, descriptors or attributes. Examples of individual specific (or Personally Identifiable) Data include, but are not limited to, names, telephone numbers, addresses, e-mail address, driver's license number, credit card type and number, bank account number, and/or other financial information. Customers may provide to us by any means, including through our websites, by e-mail, telephone, fax or mail. This Policy will evolve and change as we continue to study privacy issues.